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Hogg is currently the brand manager for Pepsi’s AMP Energy drink. She’s responsible for analytics and scorecarding, developing retail programming, managing the brand’s social presence online, creating e-mail distributions, and keeping her team abreast of how the brand is performing. AMP, which pulled in more than $250 million in revenues in 2011, relaunched at the end of February with new graphics, new formulas, and new positioning.
Hogg became a brand manager at Pepsi without any professional marketing experience and without having majored in marketing in college. She’d been an economics major and spent a year and a half at Citigroup before deciding to go after a marketing position. She had only participated in a marketing challenge in college for fun, but that brief experience was enough to make her realize her professional passion. -BE
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